BabyTime Brand Guidelines

Assets and guidelines for media, partners, and affiliates

About BabyTime

BabyTime is an AI-powered baby naming app that helps expecting parents discover names they'll love through personalized recommendations, partner voting, and intelligent shortlist management. After baby arrives, BabyTime seamlessly transitions to baby tracking with feeds, diapers, sleep, and growth monitoring.

Tagline: "Find your baby's perfect name - together."

Brand Colors

Primary Pink

#EC4899

RGB: 236, 72, 153

Primary Purple

#8B5CF6

RGB: 139, 92, 246

Accent Blue

#3B82F6

RGB: 59, 130, 246

Text Dark

#1E293B

RGB: 30, 41, 59

Background Light

#F8FAFC

RGB: 248, 250, 252

Logo Usage

✨

BabyTime Logo (Primary)

✅ Do: Use the full-color gradient logo on light backgrounds

✅ Do: Maintain adequate clear space around the logo (minimum 20px)

❌ Don't: Alter the logo colors or gradient direction

❌ Don't: Stretch, skew, or distort the logo proportions

Typography

Inter (Primary Font)

Used for headings, body text, and UI elements

Bold (700) - Headings

Semibold (600) - Subheadings

Regular (400) - Body text

Voice & Tone

We are:

✅ Warm and supportive
✅ Knowledgeable but approachable
✅ Excited about the journey
✅ Respectful of all naming styles

We are not:

❌ Judgmental or prescriptive
❌ Overly technical or clinical
❌ Dismissive of concerns
❌ Pushy about premium features

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